Business Depends on Words

Book about verbal communication in organisations for:

✔ Managers,
✔ Company owners and CEOs,
✔ Communication, PR and HR specialists,
✔ Corporate communication enthusiasts.

So much more than a mere book – a practical tool for fixing communication fundamentals for your organisation in only 14 days.

Number of pages: 120.
Digital book (PDF) in English.


BUY: 17.00 €
Add to cart

Business Depends on Words

14-Day Communication Fixer

If you could solve one communication issue in your company, what would it be?

Internal communication?
External communication?
Atmosphere at work?
Performance of the team?
Something else?

Whatever the pain, surprisingly – the remedy is the same. That is what the book BUSINESS DEPENDS ON WORDS is all about. It contains a single and simple (yet not easy) strategic solution for fixing every aspect of corporate communication. Sounds almost too good to be true, right? Only, it is! It is true.

If you’re running a business or managing communication in a company or organisation, then this book is for you.

The secret is defining your organisation’s personality and having a unique brand language which give your team a personally relevant, shared focus and attracts the right audience for skyrocketing profit of your business. You get that by having your unique verbal communication blueprint. Let’s call those guidelines. A specific, nuanced kind of guidelines that every – and I mean EVERY – aspect of your organisation should be built upon.

It is fascinating that a single thing can fix internal as well as external communication. This simple strategic tool has already changed and improved:

Many organisations
Lives of their employees
Output of the teams

And it will work for you too.


ABOUT THE AUTHOR

Anita Miruškina (Eglīte was her surname before she got married just recently. By that time, the book was already out.) is a brand language strategist. She has been working with words, texts and languages for more than two decades as a translator, interpreter and copywriter. Besides a degree in translation, Anita acquired also academic knowledge in communication with master’s degree in strategic management and public relations management specializing in emotional intelligence in business leaders.

Anita is an entrepreneur at heart. While working for and with several global players such as IKEA Latvia ensuring its smooth entry in the local market in terms of linguistic representation and now at the Nordic Council of Ministers' Office in Latvia (NCM), she has founded and run several of her companies. Currently Anita is Communication Advisor at the NCM and is running the communication consulting agency BLUE CAT EDIT in Riga, Latvia.

Above all, Anita believes that we’re all supposed to work for the greater good. That conviction has brought her to devising a method that can benefit everyone in the business cycle: organizations, CEOs, owners of companies, employees, partners, and consumers. She is always looking for the most efficient ways to ensure maximum output and raise profit for her clients’ companies making sure that  all the parties involved (from CEO to customer) are benefiting.

This course together with the book BUSINESS DEPENDS ON WORDS is a logical outcome and expression of those beliefs.


“New way of looking at your business”

“Perspective of a new generation that calls for a shift in the mindset of most entrepreneurs”



Use the 14-Day Communication Fixer Method
to turn things around for you 


In the book BUSINESS DEPENDS ON WORDS (after reading the book you will see that it really does) you will find everything you need to get this done fast. Besides the direction and motivation, the most valued thing in this book is the step-by-step guidance through the entire process of making your unique verbal communication guidelines. The only two things not included in this book are devotion and action. Those two are on you.

The revolutionary part is that you don’t have to pay thousands and tens of thousands for a branding agency to do it – with the detailed guidance you can make the guidelines by yourself in as little as 14 days. That is, assuming you can ensure an active involvement of the CEO of your organisation in the process.



Order BUSINESS DEPENDS ON WORDS
and you'll get FREE gifts!

⭐Practical tool for making the guidelines
for your organisation by yourself

The unique strategic tool called the 14-Day Communication Fixer is a tested and proven method for repairing most aspects of communication within any organisation.

⭐Two checklists for self-diagnosis


To get most out of this solution you need to know where you stand – what is your starting position and what exactly needs fixing for your organisation in terms communication.

⭐Free video #1:
How to shape mission and vision of an organisation

Mission and vison are the fundamental pre-conditions for having a proper focus for any organisation, yet many CEOs need guidance to find it, formulate it and put in actual words.

This bonus video explains how to do just that. In my agency we offer our clients an individual session to figure this out for additional charge. You get this video – containing all the basics – for free as a thank you for purchasing this book.

⭐Free video #2:
How to figure out organisation’s personality

Organisation’s personality should be the core of your entire communication and brand strategy. That’s what it should be built upon.

It is so important that I don’t want you to save money on it. The book itself contains the basic advice on figuring out the brand’s personality yet most clients need going deeper on the subject and call for additional consulting on the topic. To save you from waiting in a line for our services, I’m adding value to your purchase also with this video.

 GET THE BOOK 


Improve your purchase with
the ONLINE COUrSE

You can get an even better deal by adding an online course Making of Verbal Communication Guidelines. It is a practical pre-recorded video guidance made for those that are serious about making the verbal communication guidelines for their organisation by themselves.

You can add the course now for 89 €.

The book is detailed and contains a step-by-step guide for writing your verbal communication guidelines together with basic instructions and a 14-day action plan to get the guidelines ready fast. However, the book doesn’t include the most precious ingredient– the template with introductory phrases for the guidelines, which, basically, gives you the ready guidelines at the end of the course. You can get that – and much more, including specially developed homework and worksheets – only in the course.

Moreover, the course gives real-life examples, answers most common questions just like anticipating yours, shares the essential dos and don’ts for your ultimate outcome and guides you through the process while seemingly holding your hand.

Getting the book together with the course is good for you, that’s for sure. Options are made for your convenience. Which option are you taking?

Yes, I want the book + course


No, thanks. I’ll just get the book


And that’s not all…

You can make this fundamental thing for your organisation by yourself,
although you don’t have to.

Me and my team on the BLUE CAT EDIT agency we are ready to jump in for your assistance. The shortcut to that is the button here below. You can click it at any time you want us by your side. Clicking the button will not cost you anything, yet your gain will be priceless. Still, we encourage you reading the book first. Knowing the things covered in the book has proven to fine-tune the mindset for a successful cooperation and improve the implementation of the end result.


Book an appointment



Get your hands on the book

Digital copy of the book is just a few clicks away from dropping in your inbox.

PROFIT FOR YOUR BUSINESS
HEALTH OF YOUR ORGANISATION

WELLBEING OF YOUR EMPLOYEES
UPGRADED PERFORMANCE OF YOUR TEAM
YOUR PERSONAL PEACE OF MIND

All that depends on you acting on the things you are about to learn. It starts with reading the book, though.


GET THE BOOK




Cart

Cart is empty.